Your First Impression Starts Before the Open
Most marketers obsess over subject lines and preheaders. But inbox placement is the real first impression.
If your email never makes it past filters, all that creativity is wasted.
Inbox placement is your invisible handshake with ISPs.
A poor sender reputation makes you look like spam before a subscriber even sees your name.
3 habits to improve your “invisible first impression”:
Send consistently, not in random spikes.
Authenticate with SPF, DKIM, and DMARC.
Clean inactive addresses every month.
Your campaign’s success begins before the subject line. Fix your inbox reputation, and your content finally gets the audience it deserves.
– Keshav
The Deliverability Secrets
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